The particular 8 Mistakes Sure to Doom Your Corporate Video Production


It’s been a new truly amazing quest. I’ve been inside the video and multi-media production business given that 1981 and in my 30+ decades available, I’ve viewed some absolutely amazing leaps in the particular industry. To set video in historic perspective, it was only 22 yrs before I required the plunge straight into professional video that Sony, Matsushita, Toshiba, and JVC launched helical-scan recording, which can be the method utilized since to document on video strapping recorders. It took almost the entire subsequent 22-year span to get these helical scan recorders into the particular home.

When We started in online video production in 81, consumer video documenting was in it is infancy. Most Us homes did not have a VCR. VHS was still battling Betamax (what’s that?! ) intended for supremacy in typically the home video structure wars. Tape (huh? ) was the staple of industrial and advertising video clip production and 2″ “Quad” machines (what?? ) were what the “real” transmit studios used regarding their best quality editing and studio function. Field cameras competent of producing the best broadcast-quality photos cost more as compared to most houses with the time. (And now these have got been surpassed inside quality by this consumer camcorders. ) The CD-Rom got not yet appear on the scene, and internet employ was years away from. Compressed video and streaming on word wide web sites were scarcely the proverbial “figment” of someone’s imagination. DVDs? HDTV? You’re kidding!

Yet regardless of the incredible technological advances above the decades, many things include remained constant. The requirement to capture and preserve audience interest, say to a story, and accomplish one’s targets were all important to effectively connecting then, and continue to be so today.

Plus as technological progress have brought affordable high-quality video in addition to multimedia to the palms of the neophyte, the need to be able to use them “correctly” has remained. Simply because you do have a color brush, which help to make you Rembrandt!

Let’s take an appearance at some associated with the mistakes nonetheless made in office corporate video in addition to multimedia programs:

Typically the 8 Mistakes Sure to DOOM Your Corporate and business Video or Multimedia Project:


This is the first and primary rule of developing any kind of communications program, yet it is amazing how often it becomes violated. video production services is certainly not unique to movie or multimedia encoding. In every forms involving audio and image communication, it truly is mandatory to develop a precise definition of the particular target audience – and remember that.

Market research businesses and departments devote immeasureable dollars each year to find out who might receive a concept so that suitable product placement, advertising and marketing and promotions may be done. And it is money well spent.

But we often see companies approaching their particular video and/or multimedia projects with some sort of “Ready, Fire, Aim” approach. They use some sort of shotgun every time a gun is called with regard to. They try to appeal to many audiences with the hope the software will serve multiple purposes. Remember, if you try to appeal to everybody, a person attract nobody.

When the same standard program can sometimes be utilized for different people, it is suggested that different variations or versions end up being developed for individuals different groups. Really a simple subject to re-edit or even re-narrate portions involving a production. However , efficiency demands this is planned from the beginning associated with the project.

So remember to program the project with your audience throughout mind. Know what their level involving expertise or knowledge is with the subject. This will prevent the problem associated with shooting lacking (e. g. wasting their time showing or even telling them some thing they know) or even too high (losing them because a person assume a level of expertise they haven’t yet attained).


This goes hand-in-hand with the 1st item. In inclusion to knowing who you are talking to, a person need to know what you need them in order to do or feel after the plan has been shipped.

Whenever possible, the aim should be quantifiable. It is undoubtedly easier to measure results in the area to train. While any good training professional knows, pre- and post-training assessment tests can know the results involving a training course.

Similarly, intended for sales and marketing or communications, detailed testing plus statistics can turn out to be gathered about project awareness and perceptions before and right after the presentation involving the overall plan package. But each of those possibly aren’t the true desired results : the actual goal is definitely pumping up typically the sales figures.

While in training, its desirable to gauge the effectiveness the product sales or communications course has in getting together with the stated targets.

There is the problem, however. Dimension of the particular impact of typically the video or multimedia program is hard, as the production is usually typically not used in isolation. Alternatively it is generally part of a package of other material delivered in conjunction with the video or multimedia plan.

Ideally, we would likely like to emulate large consumer businesses, where extensive marketplace research provides specified analysis of particular advertising and advertising techniques. They might isolate the consequence of individual components of a general brand marketing strategy, such as. But this particular requires a comprehensive historical background and a really large sample dimension to help isolate variables and build causal relationships.

Even so, this is more challenging in the business-to-business entire world.

B to N companies rarely have the historical files to statistically separate the cause and effect relationships associated with individual marketing pieces. This is compounded must be new product or service advantages is often wherever we see the merger of these kinds of packages of video, trade show sales space, collateral and business publication advertising. This renders historical side by side comparisons largely irrelevant.

Leave a Reply

Your email address will not be published.